MAILPOST | Letterbox Distribution Facts
Unaddressed promotional mail is second only to personalised mail as consumers most preferred medium for receiving marketing and promotional communications. It is preferred over TV, radio, newspapers, magazines and email.
- 74% of consumers prefer unaddressed advertising mail
- 58% of consumers say it influences their buying decision
- 57% of males and 55% of females purchase as a result of receiving it
Consumers say they prefer unaddressed promotional mail because it:
- provides information about sales and specials
- cuts down shopping time
- provides useful shopping information
- introduces variety to shopping
- helps to make savings and allows price comparisons
- is considered less intrusive to other advertising
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