MailPOST | Letterbox Distribution Facts

Reach more customers with Australia's most powerful way of advertising!

The top 5 most effective advertising channels according to customers

Letterbox Advertising
62%
TV Advertising
52%
Press Advertising
40%
Radio Advertising
32%
Email Marketing
25%

Unaddressed promotional mail is second only to personalised mail as consumers most preferred medium for receiving marketing and promotional communications. It is preferred over TV, radio, newspapers, magazines and email.

  • 74% of consumers prefer unaddressed advertising mail
  • 58% of consumers say it influences their buying decision
  • 57% of males and 55% of females purchase as a result of receiving it
0%

of consumers prefer unaddressed advertising mail

0%

of consumers say it influences their buying decision

0%

of consumers purchase as a result of receiving promotional letterbox material

Consumers say they prefer unaddressed promotional mail because it:

  • provides information about sales and specials
  • cuts down shopping time
  • provides useful shopping information
  • introduces variety to shopping
  • helps to make savings and allows price comparisons
  • is considered less intrusive to other advertising
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