When shopping for products or services and coming across a really low price, your first thought is wow, what a great price!, lasting for only a second before thinking “something seems sketchy here”. We can all agree, that when the price is too low, something seems a little off, as we have all fallen for the amazing price grab before only to receive as little as what we paid for. Flyer distribution is no different!

When choosing a letterbox distribution company to carry out delivery of your promotional material you should consider what is involved in the job and how much the end person is getting paid.

Let’s put things into perspective, if the company is pricing $40 per thousand flyers to be distributed, how much do you think the person delivering the leaflet is making?

First, there is the person you liaise with that offers you customer service and sales support until and after you book, an operations team booking and scheduling in your job,  the GPS Auditer that thoroughly examines the track walked and ensures the job was completed with no households missed and then Postie on the ground walking for 3-6 hours depending on the suburb you have booked. All for $40.00

After all wages, expenses, and company profits, what would the Postie earn walking for 3-6 hours? $20.00?

Would you walk 3-6 hours for $20.00?

This is how dumping occurs, because the company employs backpackers to distribute your flyer and the person walking for 3-6 hours is making little to no money, so they dump the flyer walk the map quickly and go home.

A lot, of businesses cannot survive charging $40 per thousand, after all their overheads to then pay the walker a percentage of the income so they do not even schedule your booking for distribution to begin with. This allows them to keep the entire amount paid to cover their expenses + and wage.

These sorts of scenarios happen more likely than you think and can be read about online on Sydney Morning Herald and other publications.

As a business owner, you would have encountered a situation where the customer questions your pricing and tells you you’re charging too much, without knowing or thinking about what is involved in carrying out the service or product you are offering.

This should give you some insight into understanding that each industry has different overheads and structures that you can not externally see.

To conclude, as Kurt Vonnegut once said “In this world, you get what you pay for”and that statement couldn’t be truer. If you are looking to have your direct mail campaign executed correctly then you should consider choosing a flyer delivery company whose pricing sounds right.

At Mailpost we differ from other letterbox distribution companies as our business is not based on casual walkers that are here one day and gone the next that do not care for our business and value our customers.

Mailpost is an elite distribution network and the only company in Australia that is Owner Operated (franchised at the Postie/walker level i.e. the Postie owns his business).  The owner operator system that is in place ensures that the walkers are paid fairly, at the rates that they deserve for their hours and effort.

At Mailpost, we pride ourselves on fair pay to our Posties as they are the people on the ground handling all clients stock and completing the physical work.

If your looking to start your flyer distribution campaign, get in contact with our experienced friendly team today