A campaign links to a specific objective you want to meet. Some examples of Facebook Campaigns are: Creating Brand Awareness, Driving Clicks to Website or Facebook Page, Driving Leads or Driving Sales via an on-line store. You’ll choose one advertising objective for each of your campaigns.

This is the length of time each campaign will run for.

Every Campaign that MailPOST Digital creates will always have 2 advert creatives. This allows us to test different images and messages to ensure our customers always get the highest return on investment.

Our Facebook advertising experts will be analysing campaigns on an ongoing basis to see if there are any optimisations that could be made to improve campaign performance. Optimisations are effectively changes to the Targeting options within the campaign and could include things like adjusting the age, location and gender targeting within a campaign. 

Demographic Targeting allows you to find people based on traits such as age, gender, relationship status, education, workplace, job titles and more.

Behaviours are activities that people do on and off of Facebook that help us to understand their device usage, purchase behaviours or intents, travel preferences and much more. Advertisers can target people based on these behaviours and the number of targeting options is very detailed. For example a car dealership could target Facebook users within 25 miles who own a specific brand of car, where the age of the car is, for example, 4-5 years old. The car dealership can even feature a picture of the new model, and direct users to a landing page to set up a test drive.

On Facebook, you can target people who have expressed an interest in or ‘like’ pages related to another page or topic. Interest may include things people share on their Timelines, Apps they use, Ads they click on, Pages they like and other activities on and off of Facebook and Instagram and there are thousands of interests for advertisers to target. For example, if you’re a yoga studio in Newcastle, you could target Facebook users based on interests that are more broad, like “Fitness and wellness” as well as very specific interests related to Yoga, like “Bikram Yoga”.

Lookalike Audiences can be used to support advertising objectives that involve targeting Ads to people who are similar to your current audience / customers. With lookalike audiences, you can find more people on Facebook who share the same traits as your current customers — these traits could be location, age, gender and interests, so your Ads reach even more people who may be interested in your product or service. You can base your Lookalike Audience on a variety of sources (e.g. people who like your Page or visited your website).

Custom Audiences are an extremely powerful way to target users. Here’s how it works: If you have a list of email addresses or phone numbers of people you know are interested in your product, you can upload this list to Facebook. This list will be used to create a Custom Audience containing all the people Facebook found using your list. This is very exciting because it basically links Facebook data to your external data. The possibilities are endless. You can target your existing customers to up-sell new products, newsletter subscribers to convert them into customers, and so on. If you really want to make inroads using your social media advertising as a tool, this Facebook Advertising feature is a must.

Have your Ads shown when users access Facebook via a Laptop or Desktop PC; Ads will be shown in the News Feed and right-hand column. For Mobile, your Ads will show when people access their Facebook News Feed via a mobile device such as a Smartphone or Tablet; Ads will be shown in the mobile News Feed only. 

Utilise your Facebook targeting options to have your Ads shown in Instagram News Feeds as well as on Facebook News Feeds. As at June 2016, Instagram has a reach of over 700 million monthly active users. 

Decide what times of the day and week your Ads should be shown to ensure they get seen by the right people at the right time. Also, decide whether to only show your ads on a particular mobile device such as an Android or iPhone. 

This ad type is very similar to the Page Post Ad, but instead of featuring only one link, it supports up to five products with links showcased. With a single ad you can now promote five products, each one with its own picture, link and title making clicks on the ad much more likely. 

Video Advertising drives very high engagement. It builds a strong connection, and even smaller companies can make simple videos to entertain and connect with their audience. With the ability to re-target subsets of visitors based on how much of your video they watched, this ad type is perfect for creating stellar custom audiences to re-target with other ad types! Facebook now gets over 8 billion video views per day (65% on mobile), and it’s estimated revenue from video ads alone is on track to be over 3.8 billion by the end of 2017.

With Google Analytics Integration, you will be able to see beyond just clicks, likes and shares of your Ads. You will be able to track and monitor how your customers behave once they are on your site, including if they added a product to a basket, looked at a particular landing page, or even generated revenue and leads as a result of your Ads.

Reporting covers the vital data that can be reported from within Facebook Insights. Our reporting Dashboards give a good understanding of how campaigns are performing, including the number of people your advert has been shown to (the ‘reach’) and the number of actions taken such as ‘link clicks’. In addition we can also show valuable post-click data from Google Analytics. To understand exactly what impact your campaigns are having you have to analyse what visitors are doing after they have landed on your website and most importantly, if they go on to complete a desired action whether that be to redeem a voucher, sign up to a newsletter, request a call back or purchase a product. Our advanced reporting will identify the true value of your Facebook advertising campaigns and helps our experts to refine campaigns further to get the best possible results for you. You have access to this data real-time, daily.

The Quickstart option allows you to pay monthly so is essentially a #pay as you go model. If you commit to a 3, 6 or 12 month campaign you will benefit from a price reduction.