If you want to get the most business for your restaurant, you really need to consider exposing your restaurant to the locals. Though your business may have online popularity in a wide range, even nationwide, you can’t beat the competitors if they have excellent local popularity. Is there a good way to get my restaurant locally noticed?

Yes, there are many ways, but getting your restaurant noticed by the locals through letterbox distribution gives you so much exposure and is the only marketing channel that gives you reach to every single household.

Did you know? The top businesses in Australia invest more in letterbox than in any other source because it’s targeted, affordable and offers a great ROI. 

According to recent researches, over 80% of people, who receive flyers, read at least half of them, over 60% discover new businesses and brands, and 56% use letterbox advertising to decide where to go for what they want. In short, letterbox distribution is the best way to get the word out to your local area. 

With many households ordering takeout each week, the place you want to be is in their letterbox. This article aims to show restaurants the benefit of putting their menu or smashing deals in the letterbox and having the ability to reach thousands of local people ordering multiple times per week.

How Is Letterbox Distribution Beneficial for Your Restaurant?

In the era of technology, where everything is available online, restaurants have adopted the digital world and have fantastic websites, social popularity, and some even have their mobile apps. With such excellent online tactics, does it make any sense to use letterbox distribution? The short answer is YES. Why is it so? Let’s here to discuss the benefits of putting your menu or restaurant flyer in the letterbox. 

• No Competition

These days, many people are frequently ordering online through food delivery apps and websites as it allows them to find local restaurants near them. The problem here is that you’re now competing amongst quite a lot of other restaurants losing the opportunity for business if another restaurant appeals to the customer’s preference in that moment. When your flyer is in the letterbox, it has an 80% chance of reaching the home owner and a stronger chance at gaining a new customer with an attracting menu or offer. Whether they order today or put your flyer on the fridge for next week you’re now in their sight!

• Targeted Marketing

Letterbox distribution is the only form of marketing that allows you to reach every single home in your local area. As a restaurant, we cannot stress how incredible that is for your business.

• Straightforward

Though we’re living in the digital world, it does not mean everyone has easy access reaching digitally. Similarly, many people don’t have smartphones, or if they have, they don’t know how to use or how to find a restaurant. Even if they have smartphones, some people don’t know how to use them very well, furthermore they prefer not to download apps on their phone or find the online menus too hard to navigate. 

That’s where letterbox distribution comes into play. Teens and mum and dads often order takeaway food, but they would prefer ordering food via phone call looking at restaurant menu pamphlets instead of tangling with the complex food apps. 

Above all, letterbox distribution allows you to provide a simple and easy-to-read message that limits distraction on the customers’ end. Your restaurant’s flyer pamphlets can effectively inform the consumer why your restaurant differs from others and convincing them to try your food. 

• Easily accessible

Letterbox distribution is effective for your business because of its direct placement into the buyers’ view. Flyer distributors rightly deliver it at their doorsteps, so it can’t be missed. Once you contact your prospects, you can quickly know how customers respond to your services. 

• Cost-effective Advertising

Flyers are easy to produce and cost-effective. Printing your flyers in bulk saves you money and also allows you to put a campaign in place based of how many households you want to reach and how frequently you want to reach them.

Your restaurant would lose out on a huge chunk of business if you don’t use letterbox distribution marketing to reach potential customers.

If you’re thinking of starting your letterbox distribution campaign? Call us on 1300 MAILPOST or submit an online quote and our experienced team will assist.