In order to generate the best marketing results, it’s important to leverage different types of marketing methods for your business. Letterbox flyer distribution is something you should consider for your business.

Whether you’ve chosen an online or offline marketing strategy, tracking the results is a crucial part of your marketing process as it will help you improve the campaign’s effectiveness and improve ROI (return on investment). In this post, we will tell you some fantastic ways to track the results of the letterbox distribution campaign that you may not have thought of.

QR Codes

You can add a QR code to your marketing flyer. On the flyer, you can ask users to scan that QR code and depending on your business, you can set it to redirect to your business website, business page (on Google, Facebook, or Instagram etc), make a phone call, or send an email. This strategy will tell you how many users have actually scanned the QR code.

Phone calls

Another effective way to track the results of your letterbox distribution campaign is via phone calls. It is a simple yet effective call to action you can use. In the marketing flyer, you need to mention your phone number in the call to action. You would want to set up a specific phone number on the flyer to track the measurement of your campaign. This way, whenever someone inquires on that contact number, you know they came from the flyer distribution campaign.

Email

This is another amazing way to measure the effectiveness of the marketing campaign. Setup another email address dedicated to your letterbox distribution campaign and include this email address on your flyer as a call to action. This will make it super easy to track the performance of your letterbox distribution campaign.

Promo codes

Under this strategy, you will have to offer some incentive to your prospects to take action. Depending on your business type, you can come up with limited-time deals and discounts. By providing a small discount or exciting deals, you will notice improvements in sales. So how can you measure results with this strategy? When customers use the promo code on your website or in-person, you will know that this specific code you setup was found and used by customers that have seen your promo on your flyer.

Landing page or sub-domain

If you don’t want to offer any discount or deals and still want to run a letterbox distribution campaign, you can use a sub-domain or a specific landing page. Mention a specific landing or your site’s sub-domain as a call to action. A sub-domain will look something like – http://subdomain.yourwebsite.com and a landing page can be something like – http://yourwebsite.com/landing-page. By tracking analytics (from a tool like Google Analytics) for that landing page or sub-domain, you would get an idea of the number of users visited there.

Tracking results of online marketing methods like SEO (Search Engine Optimization), PPC (pay per click) ads, content marketing, and email marketing is quite easy.

Letterbox distribution is a useful, underestimated form of marketing that works great for so many industries. However, tracking results of offline print ads can seem difficult, we hope after reading this post you feel confident and excited about the different ways you can track the results on your letterbox flyer distribution campaign.

If you’re looking to start your flyer distribution campaign, get in touch with MailPOST today!