Once you start a business or brand, the next step is to help it reach your target audience. There are plenty of proven marketing strategies to do so, and letterbox distribution is one of them, being both effective and affordable. 

Delivering your flyers, pamphlets, brochures, or other marketing material to the letterbox of your target customers is an excellent way to spread your business awareness. We’re going to delve in a little bit to help you understand how letterbox distribution can help your startup business stand out from the crowd and why it is a marketing avenue you should consider.

The great thing about letterbox distribution is that we know it works! It’s a tried and tested marketing strategy for growing both startup and established businesses in brand awareness and sales. Flyers are fast and cost-effective, however getting them out to the public can seem like a hard exercise, if you don’t know where to start. 

So, you’re wondering why letterbox distribution? Here are a few reasons.

·         Excellent for business recognition and brand awareness

When letterbox distribution is carried out on a fixed time frame for a long time, brand or business recognition is built. A single flyer distribution can let your target audience know that your business exists, though it is repetition of letterbox distribution that really solidifies your business to the locals and helps your business become established. 

·         Effective marketing strategy 

As much as email or social marketing is important for a startup businesses, letterbox distribution is also necessary for your business to stand out. For many businesses, letterbox distribution works better than email or social marketing because there there are too many distractions that come with these online marketing channels whereas flyers are read at home in the comfort of your home and with an attractive flyer and offer it can engage your audience to read the entire flyer or take up your call to action. 

Recent research shows print advertising is more effective than online. According to a Nielsen consumer survey report, flyers significantly impact the audience’s buying decisions. Almost 9000 people were interviewed, and 62% rated letterbox distribution as the top effective marketing strategy.

According to a TV report, 52% rated it the most effective marketing channel. However, only 12% voted online advertising as the most effective strategy. Moreover, flyer distribution to direct audience’s letterboxes 52% was reported more effective than email marketing.

·         An easy way to reach the target customers

Through letterbox distribution, you can deliver flyers, brochures, and pamphlets directly to customers’ letterboxes in the specific areas you want to target. The great thing about flyers is that they are easily accessible at any time. For example, if a company distributes your business flyers containing promos and coupons in the form of fridge magnets, people would keep or stick them on their fridges because they know, at some point, they’re going to use these promos and coupons for online shopping. 

·         Fast and Cost-effective

As mentioned before, to run a startup business, you need to invest from day one. In saying that, letterbox distribution will help you save money to invest more in your business instead of spending it on low-value advertising channels. Flyers can create a long-lasting image of your business in the audience’s mind. Above all, letterbox distribution is a fast marketing strategy and can be printed at short notice whenever you want. 

These days there is huge competition for businesses marketing online, which means it’s very challenging for your business to stand out amongst the crowd. With startup businesses, you don’t have to spend money to start getting noticed though if you’re looking to really stand out and have faster growth you should invest in marketing to start bringing in higher returns of brand awareness and sales. That’s why it’s highly recommended to take effective marketing steps like flyer letterbox distribution. As mentioned above, this is a fast, cheap, and effective marketing strategy that can help your startup business grow well. 

You can avail the assistance of flyer letterbox distribution professionals who have experience in distributing brochures and flyers for your business. This enables you to focus on other core aspects of your business. Get in touch with our experienced, friendly team at MailPOST and let’s discuss how we can help your startup business.