Currently, there are so many marketing options available for businesses when trying to reach their potential customers. From social media to blogs and running paid ads on Google, the choices are often so overwhelming that it appears to have displaced things like flyers and brochures, etc.

Digital media and social media have exploded exponentially as a marketing tool over the last few years and continue to increase in popularity as a means of businesses reaching their target customers. Most businesses are using these mediums to target their audience. It’s not surprising as the majority of people are online, and it allows businesses to target a specific group of people. 

However, even with the advent of digital media advertising, there are still various reasons to use traditional media to get leads and clients. Even if you mostly receive electronic mail, letterbox flyers is still a potent source of reach potential customers if done correctly.

Moreover, letterbox distribution can’t really go extinct, especially when it’s tangible, direct, effective, and cost-friendly. Over the years, it has been an essential part of many brand’s marketing strategies, and at one point, it was considered the cornerstone of marketing. However, due to globalization and the widespread use of the internet and social media to reach customers, small businesses are confused about whether that letterbox or flyer distribution is productive or not. They are wondering if it’s still an effective means to reach customers. But as the saying goes, “don’t pull all your eggs in one basket”, this can’t be truer for small businesses planning their marketing campaign. 

A good blend of traditional and digital marketing practices can prove to be more effective to reach and stick in the mind of the prospect.